1-The New York Mets do not have a written Mission Statement, but like all other professional sports teams, their mission is to provide their fans with a winning product on the field. This is based on the teams consistency in making the Playoffs and winning the World series. This is repeated year after year, starting from spring training 'till seasons' end.
2-Concept of Product and How it relates to market-
The Mets make their money by selling Jerseys, Hats and Tickets. The Jerseys and Hats are the easiest to sell since fans will always buy these for them and their kids. Tickets, in the other hand, are very hard to sell since the Mets haven't been producing on the field in the last couple of years. The Target Market (ages 18-49) won't pay to go see a team lose. This leads to having a lot of empty seats in Citi Field. What makes it worst is that team owners have increased ticket prices both of the past off-season, making it harder to get people to come to the Stadium. On average, a fan will waste 120 dollars every time they go to a baseball game, this price is too high, specially if your team isn't not producing. A solution to this will be to decrease the prices on season tickets, while at the same time, offering things to fans that will encourage them to buy these tickets. One of the ways to encourage purchasing is by giving season ticket holders a chance to meet the players on the team or letting take batting practice before games. While this doesn't guarantee a packed house, it will sure increase sales.
3-SWOT Analysis-
(1) Strengths- Encouraging Parents to bring their young kids to the Ball park by putting kid tickets at a manageable 10 dollars.
Weakness- Not selling enough tickets. Have not sold out a single game this year.
External Opportunities- Bring ticket prices down, which will increase sales.
Threats- Cross town rivals, New York Yankees. As long as the Yankees keep on winning, they will always attract casual baseball fans in New York. Ultimately, that affect the Mets to sell their products.
(2) Marketing Objectives--
- Increase ticket sales by giving a producing result on the field.
- Increase ticket sales by 2012.
- Make their Target Market wider, Bring in more Senior Citizens.
- Sell more Team Merchandise at Citi Field.
- Get more fans internationally by continuing to sign foreign players.
Company's Retailing Activities -
The Mets, do most of their retailing activities through their channel, SNY. In here, they put all of their products and try to convince their fans to buy the merchandise. They mostly advertise their Season Tickets, Subway Series Tickets, and Group Seating Tickets. Although this seems like an effective way to sell your product, because most of their fans watch the channel, i believe that the Mets can do a better job to get their fans to buy the product. This can range anywhere from putting ads in public transportation, or advertise outside of their own channel. This will get the casual fan, who doesn't watch SNY, to see what the Mets have to offer.
4-Product Advertisement-
With the 2011 season coming to an end, It. is never too early to get your tickets for next year. Now with the new Ticket pricing system, getting your tickets at an affordable price will be easier than ever.• Eighty percent of seats will have a reduction of approximately five percent or greater.
• Fifty-seven percent of seats will have a reduction of 10 percent or greater.
• Thirty-five percent will have a cut of 20 percent or more.
• Eighteen percent will have a drop of 30 percent or more.
• More than 15,000 seats will cost less than $25 per game.
So what are you waiting for? call 718-507-TIXX to speak with a Mets Ticket Sales Account Executive, and get your tickets TODAY.5-
Game Dates:
- PLAN Dates
| Date | Time | Opponent |
|---|---|---|
| 1:10 pm |  | |
| 1:10 pm | | |
| 7:10 pm |  | |
| 1:10 pm | | |
| 1:10 pm |  | |
| 7:10 pm | | |
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| 1:10 pm |  | |
| 1:10 pm | | |
| 7:10 pm |  | |
| 1:10 pm |  | |
| 7:10 pm |  | |
| 1:10 pm | | |
| 7:10 pm |  | |
| 7:10 pm |  | |
| 1:10 pm | | |
| 7:10 pm | | |
| 1:10 pm | | |
| 7:10 pm |  | |
| TBD |  | |
| 1:10 pm | | |
| 7:10 pm |  | |
| 1:10 pm | | |
| 1:10 pm |  | |
| 7:10 pm | | |
| 12:10 pm | | |
| 7:10 pm | | |
| 7:10 pm | | |
| 1:10 pm | | |
| 7:10 pm |  | |
| 1:10 pm | | |
| 1:10 pm |  | |
| 7:10 pm | | |
| 1:10 pm | | |
| 7:10 pm | | |
| 7:10 pm | | |
| 7:10 pm | | |
| 1:10 pm | | |
| 7:10 pm |  | |
| 7:10 pm | |
40-GAME PLAN HOLDER BENEFITS INCLUDE:
- Savings off of established box office pricing
- Best seats in the ballpark in each seating category behind Full Season Ticket Holders
- Same seat location for every game in your plan
- Access to Acela Club, Caesars Club and Promenade Club, regardless of seat location
(additional club access dependent on seat location) - Early ballpark entrance on Saturdays and Sundays
- Personal Account Services Executive
- 10% discount at the Mets Team Store at Citi Field
- Invitation to Exclusive Plan and Pack Holder Event
- Monthly payment plan option
- Online ticket management with "My Tickets", powered by Tickets.com
- Ticket Exchange - Exchange your tickets for seats to future games (select dates based on availability; six per season)
- Ticket Donation Program - Donate your tickets to Most Valuable Kids
- Ticket transfer through Mets.com
- Ticket resale through StubHub
- Opportunity to purchase postseason tickets prior to the general public
(same number of regular season seats, alternate location based on availability, every other potential home game) - Presale access to Mets single game tickets and non-baseball events at Citi Field
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For the club's 50TH season, The Mets are introducing the Holiday 5 game pack, which are selected games (The fan does not get to choose games). The packages start at $50, which is very affordable compared to other tickets. There are 9 different packages you can choose from, they all have assigned games to it. i.e, "The Pitchers Package" consist of games against the Nationals, Diamondbacks ,Orioles, Rockies, and Pirates. These tickets will run through New Years, so get them while you can!
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Integrated Marketing Communications
Draft a plan that has at least 4 messages.
Each message must be written for a different medium.
Draft the messages and the contact points where your company meets the consumer for each message.
Remember the messages must be consistent.
(This doesn't mean the same message for each contact point)
Draft a plan that has at least 4 messages.
Each message must be written for a different medium.
Draft the messages and the contact points where your company meets the consumer for each message.
Remember the messages must be consistent.
(This doesn't mean the same message for each contact point)
1-Mets.com
2-Daily News
3-SNY, TV
4-WFAN Radio 660-am
Mets.com: This is the ultimate destination for Mets fans to learn the latest on the team and buy team products at the online store.
Daily News: For the casual baseball fan who keeps up with both New York teams.
SNY: For Mets fans who want to watch the game, but it also interested in football (Jets) and collegiate sport.
WFAN: for fans who are on the go and don't have time to watch the games at home.
Most Mets fan know where to go to catch the games and the teams info. Shows that message are consistent.
8- For next year, 2012, the Mets might continue to struggle to bring fans to the stands. It is simple, Wins= fans. They have to put a winning product on the field in order to get fans to the stadium. Alot will rest on whether they can resign Jose Reyes, who is their All Star Short stop, Batting champion, arguably the most electric player in baseball and the face of the Franchise, along with D. Wright. If the Mets fail to bring back Reyes, Citi Field will turn into a ghost town. Only time will tell.
