 |
| Blue Cap Day |
As per the definition on the book, Sales promotion is marketing communications activities, other than advertising, personal selling,and public relations, in which a short-term incentive motivates consumers or members of the distribution channel to purchase a good or service immediately, either by lowering the price or by adding value. The Mets, mostly do sales promotions by having give away days as shown below:
2011 Mets Promotions and Giveaways
- Mr. Met Bobblehead on Opening Day (April 8 )
- Winter Hat (April 9)
- Collectors Cup (May 6)
- Towel Day (May 27)
- Tote Bag (May 28)
- Dunkin Donuts Gift Card (June 2)
- Nathans Cap and Hotdog Eating Contest (June 4)
- Blue Cap Day (June 18)
- Ike Davis Bobblehead (July 19)
- Jose Reyes Banner & Fiesta Latina Night (August 5)
- Sports Bag (August 6)
- Drawstring Bag (August 21)
- Green T-Shirt (August 27)
- Mr. Met Dash (May 8, June 19, September 25
These promotional give-aways have proven to bring more people into the stands. Shows that the Mets are doing a good job with Sales Promotion.
No comments:
Post a Comment