Thursday, November 3, 2011

Product Concepts

Unsought Product-
NEW YORK -- The Mets announced Wednesday that they will expand Citi Field's Fanwalk next season to include new engraved bricks along the first- and third-base sides of the stadium. The new sections will celebrate the Mets' 50th anniversary in 2012, giving fans an opportunity "to recognize their families, friends and favorite Mets memories since the franchise first began play in 1962."
Bricks are currently on sale at Mets.com/Fanwalk.
Prior to Citi Field's opening in 2009, the Mets sold out the first section of Fanwalk directly outside the Jackie Robinson Rotunda behind home plate. The team then extended the Fanwalk down the first- and third-base lines to commemorate great moments in Mets history, selling more than 24,000 bricks between the two phases.
The Mets are extending their Fanwalk a second time, with net proceeds going to the Mets Foundation. (Getty)
Now, the Mets plan to extend their Fanwalk once again.
Bricks are available in three varieties, with different sizes and logo options ranging from $195-395. All purchases include a complimentary replica for home display, with Mets season-ticket holders receiving a 15-percent discount. A portion of each purchase is tax deductible, because the team plans to donate net proceeds to the Mets Foundation, which will in turn distribute the funds to area charities.
In the coming weeks, the Mets also plan to reveal their 50th anniversary logo, which they will include on the most expensive bricks, along with details of a season-long celebration at Citi Field.
Each proposed brick message is subject to team approval.

These bricks are an unsought product, due to the fact that a lot of people didn't know about until a couple of days ago when the Mets brought them back to the market and advertised them on their website. Me, being a Mets fan and a usual attendee in Citi Field, had noticed these brick outside the stadium, but never knew how they got there and what you needed to do to buy a brick. This shows that the Mets don't do a good enough job at Advertising these bricks. Advertising a product once every 3 years, is not good enough of an effort, when you are trying to sell a product.

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